Social-first campaigns for film and streaming
Creative Direction / Art Direction / SocialI led Ignition Creative’s Digital & Social team, overseeing 10 creatives and developing integrated campaigns for Marvel, Paramount, Sony, Warner Bros. and Disney.
Creating intrigue for Marvel’s new hero
Creative Direction / Art Direction / SocialLaunching the digital and social campaign for Marvel’s Black Panther, transforming limited pre-release assets into original social content. The campaign extended into an immersive website that introduced the film’s themes and created shareable fan experiences.
Integrated campaign for Hell’s Kitchen’s anti-hero
Creative Direction / Art Direction / SocialAs part of a cross-functional team, we launched an integrated campaign for Daredevil Season 2 that brought the show’s themes and story to life. The campaign spanned print, AV, digital, and social, creating a cohesive experience across every touchpoint.
Driving intrigue for Facebook’s debut streaming event
Creative Direction / Strategy / SocialWe positioned Sacred Lies as a must-see Facebook Watch series by building a campaign around its suspenseful tone and mystery. The experience pulled audiences deeper into the secrets of the ‘Kevinian’ cult and its sole survivor.